Last season, BEAMS+（BEAMS PLUS）showcased our take on dressing the millennial man through the theme ‘SWINGMAN’, creating styles perfect for the times, fusing the rapidly ever-changing trends with the established. To succeed the American golden age, we understand the need to continue evolving whilst respecting classics and using careful expression.

2020AW focuses on a new style of mixing natural fabrics and high tech textiles. Jackets, vests, and trousers made with patchwork printed corduroy are inspired by a patchwork coat made with scraps material from tailor-made suits that we saw at a clothing store in the outskirts of Boston, where prep-school students would have their suits cut. Paying homage to the origins of the puffer jacket, the piece is almost too warm for the city. A waterproof and wind proof fabric was specially ordered and cut to a modern length and fit, with vintage update details completing a sleek style. The whipcord, whose name derives from the likeness of the thick tweed to a horse’s reins, is one of the fabrics that represents classic work. We mix this with cotton, wool and synthetic yarn to create our original fabric, ‘Bear Twill’ that is also a highlight of this season.

Specifications are but one element, BEAMS+’ works towards our vision of the future style icon. The study of ‘SWINGMAN’ continues.